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  • Chrysler Academy designs and deploys Sales Management Training (SMT) to over 3,000 US-based dealerships
  • The 2007 the SMT program consisted of foundational training plus two sales management courses designed to help managers improve the sales performance of their dealership

rencontres aquitaines de la coopération et de la solidarité internationales http://havanatranquility.com/daeso/5185 Evaluation:

  • Over half of the dealerships were studied where one or more than one manager completed
  • SMT
  • The study measured the impact of SMT on the following dealer-level business metrics
    – Dealership sales volume and gross profit
    – Inventory turn, gross profit per new car and gross productivity
    – Department net retention and dealer SSI

click mujeres solteras alto hospicio Findings:

  • The business impact results showed the sales department gross profit was 29% higher for dealerships with a trained manager than those without
  • Dealerships with a manger trained sold 1.48 more cars per month over the prior year, compared to a .01 increase over the same period for dealerships with no trained manager
  • The ROI for dealerships with a trained manager was 5,280%
  • A positive correlation exists between sales manager training and sales consultant retention, resulting in an average size dealership could expect to retain one additional consultant per year