Customer: US Bank

Program Description:

• Branch managers enroll in a self-directed learning program known as The Branch Manager Toolbook
• The program is designed to help branch managers and assistant branch managers be more effective in their leadership roles

Evaluation:

• Two modules of the Toolbook were selected for this analysis that contain content related to improving
  – Consumer loans
  – Demand deposits
• 511 branch managers who completed the modules were analyzed

Findings:

• The analysis definitely demonstrated the favorable impact of the demand deposit training on the level of deposits in the trained managers relative to the untrained managers
• The ROI from this impact was more than triple digits, far above the corporate investment threshold
• Trained managers did not show an improvement in consumer loans due to the training