Chrysler Academy designs and deploys Sales Consultant Curriculum (SCC) to over 3,000 US-based dealerships
Evaluation:
Data was collected from 33,867 sales consultants with 25 percent being wholly trained, 34 percent being partially trained, and 41 percent untrained
The study determined if the SCC has impact on
– Sales volume
– Sales satisfaction index score
– Retention of sales consultants
Findings:
The business impact study revealed that sales volume increased by 1.3 new vehicles per month, per consultant, due to training
The retention rate for fully trained consultants was 98.9% versus 47.8% for untrained consultants
Turnover among new hires was dramatically lowered among the trained consultants vs. those partially trained or untrained
Consultants at the largest 40% of dealerships showed the biggest improvements across the metrics
Several other criteria pointed out possible optimizations based on region of the country, franchise type, and the prior training and certification history of the consultant