Customer: Chrysler LLC

Program Description:

• Chrysler Academy designs and deploys Sales Consultant Curriculum (SCC) to over 3,000 US-based dealerships

Evaluation:

• Data was collected from 33,867 sales consultants with 25 percent being wholly trained, 34 percent being partially trained, and 41 percent untrained
• The study determined if the SCC has impact on
  – Sales volume
  – Sales satisfaction index score
  – Retention of sales consultants

Findings:

• The business impact study revealed that sales volume increased by 1.3 new vehicles per month, per consultant, due to training
• The retention rate for fully trained consultants was 98.9% versus 47.8% for untrained consultants
• Turnover among new hires was dramatically lowered among the trained consultants vs. those partially trained or untrained
• Consultants at the largest 40% of dealerships showed the biggest improvements across the metrics
• Several other criteria pointed out possible optimizations based on region of the country, franchise type, and the prior training and certification history of the consultant